Some individuals acquire rocks, others acquire baseball playing cards. You, however, acquire opinions. 

Person opinions are a useful asset for contemporary companies, serving as a useful resource for product groups, salespeople, entrepreneurs, and potential consumers alike. Opinions assist showcase your product and construct belief between your model and the buyer. 

The important thing to consumer opinions is consistency. In reality, 85% of shoppers contemplate opinions greater than three months outdated to be irrelevant. This implies you may’t simply acquire a handful of opinions and name it quits in your technique. 

Fortunately, implementing a strong evaluate technique doesn’t need to be a headache. This information will stroll you thru the whole lot it’s worthwhile to assess, implement, and optimize your evaluate assortment technique.

Trying forward

On this article you’ll learn to:

  • Consider and full your my.G2 profile
  • Implement modifications to ramp up evaluate assortment
  • Qualify for G2 Reviews and Finest-Of lists
  • Overview and optimize your evaluate technique

Overview assortment 101

It’s no secret that manufacturers are within the midst of a disaster of belief with at the moment’s shoppers. The fashionable purchaser is extra socially conscious, technologically-driven, and has larger expectations than their older counterparts. This shift within the purchaser’s journey implies that transparency is extra vital than ever earlier than. 

However what do opinions need to do with untrusting consumers? In a extremely related digital world, shoppers are continually uncovered to damaging information and experiences. This implies fashionable consumers are much less prone to belief an organization and more likely to belief their friends. 

Social proof is important with regards to constructing belief with shoppers. Genuine suggestions and testimonials from different shoppers are extremely vital as they assist validate product claims for the client. 


of consumers say on-line opinions influenced their buy selections.

Supply: Qualtrics

And opinions aren’t simply helpful for consumers. Corporations can make the most of product opinions to maintain tabs on their present and former prospects’ sentiments about their merchandise and experiences. 

Info collected from consumer opinions can be shared throughout departments to drive varied initiatives, together with: 

  • Advertising and marketing can use opinions to tell worth propositions or as trusted property for campaigns. 
  • Product groups can acquire info from opinions to affect product improvement and enhancements. 
  • Buyer success can use opinions to examine the heartbeat on buyer sentiment.   
  • Gross sales can leverage consumer opinions and testimonials when in discussions with potential prospects. 

Why are consumer opinions vital?

Overview assortment is a useful technique for each enterprise. Implementing a powerful evaluate assortment technique will assist:

  • Construct belief with at the moment’s cautious purchaser by offering genuine social proof
  • Constantly solicit worthwhile suggestions for product improvement groups
  • Unfold model consciousness and entice completely different purchaser demographics
  • Patrons examine and consider options through the decision-making course of

Step 1: Evaluating your my.G2 profile

You’re seemingly aware of G2 product profiles. These are the pages the place customers can be taught extra a few product and, most significantly, learn and go away opinions. my.G2 is just the backend admin portal the place firms can entry their G2 product profile, opinions, content material, and information. 

First, it’s vital to fully fill out your G2 product profile. That is how customers be taught extra about your product on G2, so if there’s restricted info in your profile, they’ll seemingly transfer on to a different resolution. Keep in mind, the extra info the higher. 

The Overview Exercise dashboard on my.G2

Profile efficiency information is vital, however placing this info into context is essential. That’s why you will discover G2 Analytics multi functional place that will help you perceive the way you stack up towards your competitors. 

Your G2 profile offers you an opportunity to distinguish out of your opponents and convert extra guests into consumers. As soon as your profile is up and working, you’re able to benefit from the dear options of my.G2

my.G2 offers worthwhile insights into your product profile, enabling you to see evaluate exercise, filter by approval standing, and even reply to opinions. You may then simply export and make the most of this info throughout your whole group.

Ideas for finishing your G2 profile

Your G2 profile is the primary place potential consumers will go to study you. Be certain that your product profile contains:

  • Up to date model logos
  • An attention grabbing banner picture
  • Correct product descriptions
  • Present product pricing

Step 2: Implementing modifications to ramp up evaluate assortment

As soon as you identify your G2 product profile, there are easy techniques you should use to maximise your consumer opinions and ramp up suggestions assortment.

First, rework your messaging. Talk why a consumer’s suggestions is valued and the way your small business leverages opinions to enhance the product. For example, you may ask customers to particularly go away suggestions on new product updates or launches. Individuals are extra prone to take motion in the event that they perceive how their suggestions impacts each the enterprise and their very own expertise with the product. 

When you really feel your evaluate assortment has plateaued, strive incentivizing it. Financial incentives, like present playing cards or low cost codes, encourage customers to take instant motion and go away genuine suggestions. 

Subsequent, make sure to leverage all your present consumer opinions by sharing them in your web site, social media, and different advertising and marketing property. If consumer opinions helped influenced a product change or improvement, share the trigger and impact of this suggestions to your viewers. Present customers that you simply take their suggestions significantly by responding publicly to each optimistic and damaging opinions. 


of shoppers learn firms’ responses to consumer opinions.

Supply: BrightLocal

Nevertheless, some of the vital elements for evaluate assortment is timing. Leaving suggestions must be easy for the consumer. Meet your prospects precisely the place they’re and supply a seamless consumer expertise by using evaluate levers and integrations. 

Overview integrations and levers

G2’s evaluate integrations and levers are helpful instruments manufacturers can leverage to extend the standard, frequency, and variety of opinions. Soliciting suggestions is already a part of your plan and G2 helps these initiatives with integrations and levers which might be protected and easy to make use of. 

The Integration Hub is the go-to place for G2 prospects to securely join their profile with varied gross sales, advertising and marketing, and retention instruments they already use and belief. G2 integrations assist automate workflow to make evaluate assortment a breeze. 

integration-hub@2xThe Integration Hub in my.G2

Scorching tip: Take a look at G2’s integrations with evaluate assortment instruments Pendo and Medallia!

G2 Overview Levers are particularly designed to securely acquire extra and higher opinions. These levers can assist gas your evaluate engine so you may meet your prospects in the appropriate place, on the proper time. 

  • In-app opinions: Activate in-app opinions by merely including a type to your website. The in-app evaluate lever helps you keep away from authorized roadblocks and defend your buyer listing.
  • Drupal widget: Showcase opinions to prospects wherever (and at any time when) they could want them. The Drupal widget collects G2 opinions and permits for customized placement based mostly in your website’s wants.
  • Automated evaluate updating: Guarantee your consumer opinions are at all times up-to-date by automating the method of asking customers for recent, up to date suggestions.
  • InMail prompts: Allow your prospects to reply questions and go away suggestions instantly inside emails with our InMail prompts. 

Step 3: Qualifying for G2 Reviews and Finest-Of lists

Person opinions possess quite a lot of energy. Not solely do they assist affect shopping for selections and product improvement, however additionally they assist your model rank on G2 Reviews. However rating excessive on experiences isn’t only for vainness. Your inclusion in experiences can closely affect a potential buyer’s buy. 

Right here’s the way it works: Your prospects go away opinions. These opinions have an effect on the way you rank on G2 software program experiences. These experiences affect different consumers’ buy selections. Wash, rinse, repeat. 

Under are the 4 varieties of G2 Reviews: 

  • Grid® Reviews examine merchandise inside a selected software program class based mostly on satisfaction and market presence scores. 
  • Index Reviews present a rating for evaluating a single issue within the software program buy course of, highlighting usability, implementation, relationship, or outcomes. 
  • Evaluate Reviews function side-by-side comparisons of as much as 4 opponents based mostly on satisfaction ranking.
  • Momentum Reviews show a product’s progress trajectory of their respective class during the last yr, based mostly on consumer satisfaction scores, digital progress, and worker progress.

G2 scores merchandise based mostly on opinions from our consumer group, in addition to aggregated information from on-line sources and social networks. Our distinctive algorithm then calculates the Satisfaction and Market Presence scores in real-time. 

Though scoring is completely different for every report, elements reminiscent of pricing info, ROI, outcomes information, consumer adoption, usability information, function degree information, in addition to your Satisfaction and Market Presence scores can have an effect on your rank. 

Ideas for qualifying for G2 Reviews

Harness the ability of your prospects’ voices with G2 Reviews. Right here’s how one can begin qualifying for inclusion on experiences:

  • Fill out your G2 profile with up to date visuals and high-value product info like pricing.
  • Usually solicit suggestions and acquire at the least 100 opinions in your G2 product profile.
  • Implement product modifications based mostly on consumer suggestions to positively affect future opinions.
  • Ask for updates to make sure your opinions mirror essentially the most present buyer sentiment.

When you’re fascinated about studying how your organization can rank on G2 Finest-Of software program lists, keep tuned! G2 might be asserting how you can qualify for our 2022 Finest-Of lists quickly.

Step 4: Optimizing your evaluate technique

So that you kickstarted a evaluate assortment technique – now what? After you get the fundamentals up and working, you may concentrate on repeatedly enhancing your assortment strategies and the consumer expertise to profit from your opinions.

Keep constant along with your technique

It’s vital to run common evaluate campaigns and monitor the exercise on my.G2. It will give you invaluable perception into your customers’ sentiment that may assist drive product improvement.

Have interaction and reply to consumer opinions so you may set up belief and transparency between you and your shoppers.

Enhance your consumer expertise

One of the simplest ways to make sure your technique works (and continues to work) is to pay attention and adapt to your customers’ preferences. Use G2 integrations and levers to make the evaluate course of as simple and handy in your customers as attainable.

You too can create computerized triggers so your evaluate assortment is at all times on.

Leverage content material off G2

Capturing opinions in your G2 profile is effective – however it doesn’t need to cease there. Show opinions or badges in your web site’s house web page, product pages, and testimonial pages. You may embody related opinions subsequent to demo request types and different contact pages to spice up potential consumers’ confidence.

G2’s Content material Subscription offers you entry to social property that showcase your profile’s star ranking and consumer opinions.

The 4 pillars of evaluate assortment

Comply with the 4 pillars of a evaluate assortment technique for long-term success: 

  • Ask each consumer for opinions
  • Solicit opinions constantly
  • Request updates for outdated opinions
  • Reply to opinions and supply customer support

Carry on including to your assortment

In spite of everything, a superb collector by no means stops accumulating.

Your evaluate assortment technique ought to function like a well-oiled machine, solely requiring minor fixes to assist enhance processes. Committing to a set technique and dealing to optimize the expertise will show you how to get customers to share genuine, marketable suggestions about your product.

Not a G2 buyer but? Launch a evaluate marketing campaign constructed round belief and credibility. Schedule a 15-minute session with a G2 professional at the moment. 

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